TikTok is introducing a new feature that allows them to reduce the quantity of AI-created media appearing in their timelines. This initiative comes as the service disclosed that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale launch. This shift comes amid a surge in content created by AI, driven by new content generation software.
AI Proliferation Online
Recent reports that almost one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A large amount of this content is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
Based on user feedback that many people enjoy content created using AI tools, ranging from AI artwork to science explainers, and we want to provide users the ability to see more or less of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its network tagged as made with AI. Overall, over 100 mn videos are uploaded to the platform daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI content they see by using the “manage topic” setting in the app and picking AI-made media. Additional categories that currently be adjusted under the tool cover politics, fashion, aesthetics, and dance.
AI Disclosure Rules
Its policies require users to identify lifelike AI-generated content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the service will from now on apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This step is aimed to deter users from seeking to evade the tagging system.
Educational Initiatives
The company is additionally launching a $2m awareness program for experts and organizations to develop learning resources about ethical AI use. This project will support charitable organizations dedicated to training programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over plans to cut jobs for a large number of safety staff in the UK. The company is expected to reduce 439 jobs in its user protection department in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content ahead of it is viewed by staff. TikTok announced a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its automated systems.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
